Università degli Studi di Cagliari
Francesca Cabiddu
Le politiche pubbliche a sostegno della crisi da COVID-19 nel settore turistico: un’analisi esplorativa
2023-01-01 Reginato, Elisabetta; Cabiddu, Francesca; Modica, Patrizia
Value Co-creation or Value Co-destruction? the Role of Negative Emotions in Consumer-Firm Interaction in the Social Media Platform
2023-01-01 Frau, Moreno; Frigau, Luca; Cabiddu, Francesca; Mola, Francesco
The next frontier of digital business model innovation
2023-01-01 Moi, Ludovica; Rashkova, Yanina; Cabiddu, Francesca
How emotions impact the interactive value formation process during problematic social media interactions
2023-01-01 Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; Tomczyk, Przemysław; Mola, Francesco
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Do they see eye to eye? Managing customer experience in phygital high-tech retail
2023-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Pensiero divergente e performance dei social media influencer: quale ruolo per la creatività?
2022-01-01 Loi, Michela; Marras, Giammarco; Cabiddu, Francesca
Panificio Ferreli
2022-01-01 Floris, Michela; Cabiddu, Francesca
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Why do users trust algorithms? A review and conceptualization of initial trust and trust over time
2022-01-01 Cabiddu, Francesca; Moi, Ludovica; Patriotta, Gerardo; Allen, David G.
Infusing Mindfulness for Social Justice: New Perspectives for Sustainable Human Resource Management
2022-01-01 Rashkova, Y.; Moi, L.; Cabiddu, F.
Digital communication strategies during the pandemic crisis: lessons from Amazon company
2022-01-01 Moi, Ludovica; Serpi, Simone; Cabiddu, Francesca
Managing the different stages of unexpected events: an exploratory analysis of tourism family businesses
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Toward an Organizational Capability-Based Theory of Mindfulness for Social Justice
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
The intersection between SMEs' business strategies and the phases of unexpected events: a systematic review of the literature
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca; Keszey, Tamara
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
2022-01-01 Moi, L.; Cabiddu, F.
Standardize or adapt? A fine-grained model for cross-border communication through digital channels
2021-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Small Business Strategies during the different stages of unexpected events
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
The intersection between SMEs' business strategies and crisis phases: a systematic literature review
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Tourist experience in the post-covid era: new perspectives
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
An agile marketing capability maturity framework
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Reading between the lines: innovation strategies in small and medium-sized family firms. An exploratory study
2020-01-01 Cabiddu, F.; Dessi', C.; Floris, M.
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study
2020-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
L’impatto del lockdown nel business-to-business: il caso italiano
2020-01-01 Moi, Ludovica; Cabiddu, Francesca
Online marketing challenges of micro and small companies
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Pitrová, Jana; Pilař, Ladislav; Jääskeläi, Pia
Sustainability and the manager’s perception of reality: towards a theory of bounded perception
2020-01-01 Cabiddu, F; Watson, R. T.; Piccoli, G
Mindful Behavior in Hybrid Organization and its Impact on Value Formation
2020-01-01 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Where to invest in online marketing education in micro and small enterprises
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen
Social media communication strategies in fashion industry
2020-01-01 Cabiddu, Francesca; Dessì, Cinzia; Floris, Michela
What does it matter for trust of green consumers? An application to German electricity market
2020-01-01 Mezger, Andrea; Lorenzo, Pablo Cabanelas; Cabiddu, Francesca; Rüdiger, Klaus
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions
2019-01-01 Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca
Riding digital transformation in international context: the agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca
Towards the development of an agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Toxic Collaborations: Co-Destroying Value in the B2B Context
2019-01-01 Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano
Fostering corporate sustainability in tourism management through social values within collective value co-creation processes
2019-01-01 Cannas, Rita; Argiolas, Giuseppe; Cabiddu, Francesca
Exploring the Role of NVivo Software in Marketing Research
2018-01-01 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Active seniors perceived value within digital museum transformation
2018-01-01 Traboulsi, Christelle; Frau, Moreno; Cabiddu, Francesca
Conceptual framework for modeling the agile marketing capability
2018-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
Open Innovation: a pathway toward open strategy?
2018-01-01 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
When multiple actors' online interactions lead to value co-destruction: an explorative case study
2018-01-01 Frau, Moreno; Cabiddu, Francesca; Muscas, Fabio
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study
2017-01-01 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno
Teoria della pratica e co-distruzione di valore: un modello di misurazione
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, Chiara
Perceived experience value within digital museums transformation: The case of active senior visitors
2017-01-01 Traboulsi, C.; Frau, M.; Cabiddu, F.
Practice theory and value co-creation: An assessment model
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L.
Motivations, engagement, and benefits as drivers of collective value co-creation in event tourism
2017-01-01 Cabiddu, Francesca; Vagnani, Gianluca
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