EDUCATION

2023 - University of Cagliari - Faculty of Economics, Law, and Political Sciences (Cagliari - Italy) - Ph.D. in Business and Economics, SECS-P / 08 - Economics and Business Management (Doctor Europaeus) - Final grade: cum laude 

2018 - University of Cagliari - Faculty of Economics, Law, and Political Sciences (Cagliari - Italy) - Master’s degree in Management / International Management (Degree course held in English) - Final grade: 110 with honors

WORK EXPERIENCE

Sep. 2023 on - University of Cagliari - Faculty of Economics, Law, and Political Sciences (Cagliari - Italy) - Department of Economics and Business Sciences - Assistant Professor financed with resources from NextGenerationEU, in the framework of the National Recovery and Resilience Plan (NRRP) - GRINS project - Growing Resilient, INclusive and Sustainable project

2019 - Regione Autonoma della Sardegna (Cagliari - Italy) - Social media and communication

2018 - 2019 - Italian Chamber of Commerce for Switzerland (Zurich - Switzerland) - Globus Placement

2018 - Regione Autonoma della Sardegna (Cagliari - Italy) - Curricular internship

2016 - Forte Village Resort (Santa Margherita di Pula - Italy) - German interpreter

2015 - MM Barcoding (Liverpool - United Kingdom) - Erasmus Traineeship - Marketing administrator

ADDITIONAL INFORMATION

2022 - BI - Norwegian Business School (Oslo - Norway) - Erasmus Placedoc

2017-2018 - WU - Vienna University of Economics and Business (Vienna - Austria) - Erasmus +

2016 - Frankfurt University of Applied Sciences (Frankfurt am Main - Germany) - Erasmus +

RESEARCH INTERESTS

• Business strategies and crisis management
• Phygital
• Resilience 
• Migrant entrepreneurship

PUBLICATIONS

1. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). The intersection between SMEs’ business strategies and crisis phases: a systematic literature review. In Referred Electronic Conference Proceedings “Sinergie-SIMA 2021” Conference, 2021, June 10th-11th Palermo (Italy). ISBN: 97888943937-7-4. DOI: 10.7433/SRECP.FP.2021.01. BEST PAPER AWARD - selected for SINERGIE - Italian Journal of Management publication.
2. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Small Business Strategies during the different stages of unexpected events. “81st Annual Meeting of The Academy of Management”, 2021, July 29th-August, 4th (online), Academy of Management Proceedings, vol. 2021, n. 1. DOI: 10.5465/AMBPP.2021.13474abstract.
3. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Tourist experience in the post-covid era: new perspectives. In Proceedings of “24th Excellence in Services International Conference”, 2021, September 2nd-3rd, Salerno (Italy). ISBN: 9791220091718.
4. Pusceddu, G. (2022). Understanding the typologies of customer experience in phygital contexts: the case of Webidoo Store. “82nd Annual Meeting of The Academy of Management”, 2022, August 5th-9th, Seattle (USA). Academy of Management Proceedings, Vol. 2022, n. 1. DOI: /10.5465/AMBPP.2022.17511abstract.
5. Pusceddu, G., Moi, L., & Cabiddu F. (2022). The intersection between SMEs’ business strategies and the phases of unexpected events: a systematic review of the literature. SINERGIE Italian Journal of Management, vol. 40, n. 2, pp. 63-86. ISSN: 0393-5108. DOI: 10.7433/s118.2022.04.
6. Pusceddu, G., Moi, L., & Cabiddu, F. (2023). Managing the different stages of unexpected events: an exploratory analysis of tourist family businesses. Piccola Impresa-Small Business. ISSN: 0394-7947 - ISSNe: 2421-5724. DOI: 10.14596/pisb.3511.
7. Pusceddu, G., Moi, L., & Cabiddu, F. (2023). Do they see eye to eye? Managing customer experience in phygital high-tech retail, Management Decision special issue, A strategic perspective on flexibility, agility and adaptability in the digital era. DOI: 10.1108/MD-05-2022-0673.
8. Cabiddu, F., Moi, L., & Pusceddu, G. (2023). Customer engagement in tourism industry at the time of Covid-19, in Handbook of Customer Engagement in Tourism Marketing, Edward Elgar Publishing Ltd. ISBN: 9781802203936.
9. Pusceddu. G. (2023). Business strategies in time of crisis: latest developments and trends. (Ph.D. Thesis – Università degli Studi di Cagliari). https://iris.unica.it/handle/11584/355730.

PAPERS ACCEPTED FOR PRESENTATIONS AND CONFERENCE PROCEEDINGS

1. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). The intersection between SMEs’ business strategies and crisis phases: a systematic literature review. In Referred Electronic Conference Proceedings “Sinergie-SIMA 2021” Conference, 2021, June 10th-11th Palermo (Italy). ISBN: 97888943937-7-4. DOI: 10.7433/SRECP.FP.2021.01. BEST PAPER AWARD - selected for SINERGIE - Italian Journal of Management publication.
2. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Small Business Strategies during the different stages of unexpected events. “81st Annual Meeting of The Academy of Management”, 2021, July 29th-August, 4th (online), Academy of Management Proceedings, vol. 2021, n. 1. DOI: 10.5465/AMBPP.2021.13474abstract.
3. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Tourist experience in the post-covid era: new perspectives. In Proceedings of “24th Excellence in Services International Conference”, 2021, September 2nd-3rd, Salerno (Italy). ISBN: 9791220091718.
4. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Exploring ordinary versus extraordinary customer experience in phygital contexts: a single-case study. Best Proposal Award. “4th Digital Transformation Conference”, 2022, February 10th-11th, Rome (Italy). BEST PROPOSAL AWARD.
5. Pusceddu, G., Moi, L., & Cabiddu, F. (2022). Exploring ordinary versus extraordinary customer experience in phygital contexts: a single-case study. “7th International Conference on New Business Models”, 2022, June 22nd-24th, Rome (Italy).
6. Pusceddu, G., Moi, L., & Cabiddu, F. (2022). Do they see eye to eye? Management and customer viewpoints of ordinary and extraordinary experience in a phygital scenario. “Sinergie-SIMA 2022” Conference, 2022, June 30th-July 1st, Milan (Italy).
7. Pusceddu, G. (2022). Understanding the typologies of customer experience in phygital contexts: the case of Webidoo Store. “82nd Annual Meeting of The Academy of Management”, 2022, August 5th-9th, Seattle (USA). Academy of Management Proceedings, Vol. 2022, n. 1. DOI: /10.5465/AMBPP.2022.17511abstract.
8. Moi, L., Pusceddu, G., & Cabiddu, F. (2023). How to shape the competitive advantage of firms in phygital contexts? The role of dynamic capabilities. “5th Digital Transformation Conference”, 2023, February 9th-10th, Trento (Italy). BEST PAPER AWARD.
9. Pusceddu, G., Cabiddu, F., & Lombardo, S. (2023). Resilience Strategies throughout the Crisis: the Case of the Norwegian AEC Industry. “SMS 43rd Annual Conference”, 2023, September 30th-October 3rd, Toronto (Canada).
10. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Unlocking Potential: Building Effective Business Models for Migrant Entrepreneurs. “CREET24 - 2nd Conference of Research in Entrepreneurship, Education, and Technology”, 2024, May 23rd-24th, Cagliari (Italy).
11. Moi, L., Pusceddu, G. & Cabiddu, F. (2024). I microfondamenti delle Phygital Dynamic Capabilities: il caso Webidoo Store. “Sinergie-SIMA Management Conference”, 2024, June 13th-14th, Parma (Italy).
12. Moi, L., Pusceddu, G., & Cabiddu, F. (2024). Towards the development of Phygital Dynamic Capabilities: a Microfoundations. “EURAM 2024”, 2024, June 25th-28th, Bath (UK).
13. Moi, L., Pusceddu, G., & Cabiddu, F. (2024). Phygital Capabilities: Microfoundations and Dynamic Interplay. “84th Annual Meeting of the Academy of Management”, 2024, August 9th-13th, Chicago (USA).

ACADEMIC AWARDS

1. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). The intersection between SMEs’ business strategies and crisis phases: a systematic literature review. In Referred Electronic Conference Proceedings “Sinergie-SIMA 2021” Conference, 2021, June 10th-11th Palermo (Italy). ISBN: 97888943937-7-4. DOI: 10.7433/SRECP.FP.2021.01. BEST PAPER AWARD - selected for SINERGIE - Italian Journal of Management publication.
2. Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Exploring ordinary versus extraordinary customer experience in phygital contexts: a single-case study. Best Proposal Award. “4th Digital Transformation Conference”, 2022, February 10th-11th, Rome (Italy). BEST PROPOSAL AWARD.
3. Moi, L., Pusceddu, G., & Cabiddu, F. (2023). How to shape the competitive advantage of firms in phygital contexts? The role of dynamic capabilities. “5th Digital Transformation Conference”, 2023, February 9th-10th, Trento (Italy). BEST PAPER AWARD.