Research interests

Crisis management, business strategies, phygital, customer experience, resilience, migrant entrepreneurship

Academic position

Sep. 2023 - present - University of Cagliari (Cagliari - Italy), Fixed Term Assistant Professor Type A

Education

2023 - University of Cagliari (Cagliari - Italy), Ph.D. in Business and Economics, Thesis: Business strategies in time of crisis: latest developments and trends, Supervisor: Francesca Cabiddu, Final grade: cum laude

2018 - University of Cagliari - Master’s degree in Management  - Final grade: 110 with honors

Additional information

2024 - Audencia (Nantes - France), Young Researchers Mobility

2022 - BI - Norwegian Business School (Oslo - Norway) - Erasmus Placedoc

2017-2018 - WU - Vienna University of Economics and Business (Vienna - Austria) - Erasmus +

2016 - Frankfurt University of Applied Sciences (Frankfurt am Main - Germany) - Erasmus +

Work experience

2019 - Regione Autonoma della Sardegna (Cagliari - Italy) - Social media and communication

2018 - 2019 - Italian Chamber of Commerce for Switzerland (Zurich - Switzerland) - Globus Placement

2018 - Regione Autonoma della Sardegna (Cagliari - Italy) - Curricular internship

2016 - Forte Village Resort (Santa Margherita di Pula - Italy) - German interpreter

2015 - MM Barcoding (Liverpool - United Kingdom) - Erasmus Traineeship - Marketing administrator

Publications

Pusceddu, G., Moi, L., & Cabiddu, F. (2021). The intersection between SMEs’ business strategies and crisis phases: a systematic literature review. In Referred Electronic Conference Proceedings “Sinergie-SIMA 2021” Conference, 2021, June 10th-11th Palermo (Italy). ISBN: 97888943937-7-4. DOI: 10.7433/SRECP.FP.2021.01. BEST PAPER AWARD - selected for SINERGIE - Italian Journal of Management publication.

Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Small Business Strategies during the different stages of unexpected events. “81st Annual Meeting of The Academy of Management”, 2021, July 29th-August, 4th (online), Academy of Management Proceedings, vol. 2021, No. 1. DOI: 10.5465/AMBPP.2021.13474abstract.

Pusceddu, G., Moi, L., & Cabiddu, F. (2021). Tourist experience in the post-covid era: new perspectives. In Proceedings of “24th Excellence in Services International Conference”, 2021, September 2nd-3rd, Salerno (Italy). ISBN: 9791220091718.

Pusceddu, G. (2022). Understanding the typologies of customer experience in phygital contexts: the case of Webidoo Store. “82nd Annual Meeting of The Academy of Management”, 2022, August 5th-9th, Seattle (USA). Academy of Management Proceedings, Vol. 2022, n. 1. DOI: /10.5465/AMBPP.2022.17511abstract.

Pusceddu, G., Moi, L., & Cabiddu F. (2022). The intersection between SMEs’ business strategies and the phases of unexpected events: a systematic review of the literature. SINERGIE Italian Journal of Management, vol. 40, n. 2, pp. 63-86. ISSN: 0393-5108. DOI: 10.7433/s118.2022.04. *Winner of the Best Paper Award, Sinergie-Sima, 2021.

Pusceddu, G., Moi, L., & Cabiddu, F. (2023). Managing the different stages of unexpected events: an exploratory analysis of tourist family businesses. Piccola Impresa-Small Business. ISSN: 0394-7947 - ISSNe: 2421-5724. DOI: 10.14596/pisb.3511.

Pusceddu, G., Moi, L., & Cabiddu, F. (2023). Do they see eye to eye? Managing customer experience in phygital high-tech retail, Management Decision special issue, A strategic perspective on flexibility, agility and adaptability in the digital era. DOI: 10.1108/MD-05-2022-0673. *Winner of the Best Proposal Award, Digital Transformation Conference, 2022 *Winner of the Best Paper Award, Digital Transformation Conference, 2023.

Cabiddu, F., Moi, L., & Pusceddu, G. (2023). Customer engagement in tourism industry at the time of Covid-19, in Handbook of Customer Engagement in Tourism Marketing, Edward Elgar Publishing Ltd. ISBN: 9781802203936.

Pusceddu. G. (2023). Business strategies in time of crisis: latest developments and trends. (Ph.D. Thesis – Università degli Studi di Cagliari). https://iris.unica.it/handle/11584/355730. *Finalist: Best Thesis Award, International Marketing Trends Conference, 2024.

Moi, L., Pusceddu, G., & Cabiddu, F. (2024). Phygital Capabilities: Microfoundations and Dynamic Interplay. “84th Annual Meeting of the Academy of Management”, 2024, August 9th-13th, Chicago (USA), Academy of Management Proceedings, Vol. 2024, No. 1. DOI: /10.5465/AMPROC.2024.13353abstract.

Conference and seminar presentations

2021 - Sinergie-SIMA (Palermo),  Academy of Management Annual Meeting (virtual), EISIC (Salerno).

2022 - Digital Transformation Conference (Rome), International Conference on New Business Models (Rome), Sinergie-SIMA (Milano), Academy of Management Annual Meeting (Seattle).

2023 - Digital Transformation Conference (Trento), SMS (Toronto).

2024 - CREET (Cagliari), Sinergie-SIMA (Parma), EURAM (Bath), Academy of Management Annual Meeting (Chicago).

Awards and recognitions

Winner of the Best Paper Award, Sinergie-Sima, 2021

Winner of the Best Proposal Award, Digital Transformation Conference, 2022

Winner of the Best Paper Award, Digital Transformation Conference, 2023

Doctor Europaeus, 2023

Finalist: Best Thesis Award, International Marketing Trends Conference, 2024

Foreign languages

Italian and Sardinian (Native Speaker), English, German, and Spanish (C1), French (B2), Norwegian (B1)