14-16 May 2025

Location: University of Cagliari, Department of Political and Social Sciences Cagliari, Italy

In today’s rapidly evolving communication landscape, organisations are navigating a complex interplay of opportunities and threats. Strategic communication has become more critical than ever as organisations confront developments, such as the rise of digital platforms, AI-driven tools, and the potential of influencer partnerships, alongside significant threats, including misinformation, cyberattacks, and polarised public opinion. Furthermore, deep-rooted issues like trust erosion and stakeholder activism are reshaping organisational communication practices. This conference aims to explore the "good," "bad," and "ugly" sides of contemporary challenges on strategic and organisational communication, examining how organisations across various sectors (private, public, and third sector) are addressing these multifaceted factors while considering the implications of their communication strategies.

We invite the community of scholars, Ph.D. students, and practitioners to reflect upon the scope of those thoughts and to submit proposals that explore empirical research, case studies, innovative approaches, or critical reflections on contemporary challenges of organisational and strategic communication.