Development of a technological platform for implementing VTBC programs
MELONI, ITALO;SANJUST DI TEULADA, BENEDETTA;SOTTILE, ELEONORA
2014-01-01
Abstract
This paper presents the architecture of a technology platform constructed for the purpose of conducting personalised campaigns for promoting sustainable transportation. In particular, the proposed platform is designed to automate phases and activities of a Voluntary Travel Behaviour Change programme (VTBC), with a view to extending it to the large scale, reducing the resource commitment. A VTBC pilot test on a small convenience sample is also presented that aims to better define some features such as form and content of Personalised Travel Plans (PTP) and reinforcing messages provided to participants with a view to encouraging sustainable travel behaviour.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.