Development of a technological platform for implementing VTBC programs

MELONI, ITALO;SANJUST DI TEULADA, BENEDETTA;Delogu G;SOTTILE, ELEONORA

2014-01-01

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Abstract

This paper presents the architecture of a technology platform constructed for the purpose of conducting personalised campaigns for promoting sustainable transportation. In particular, the proposed platform is designed to automate phases and activities of a Voluntary Travel Behaviour Change programme (VTBC), with a view to extending it to the large scale, reducing the resource commitment. A VTBC pilot test on a small convenience sample is also presented that aims to better define some features such as form and content of Personalised Travel Plans (PTP) and reinforcing messages provided to participants with a view to encouraging sustainable travel behaviour.