INVOLVING GUEST IN THE ACHIEVEMENT OF SUSTAINABLE EXPERIENCES

ATZORI R;CABONI, FEDERICA;GIUDICI, ERNESTINA

2012-01-01

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Abstract

The purpose of this paper is to explore in what ways tourism businesses can address sustainability through the creation of environmentally sustainable experiences with a direct involvement of their guests. Sustainability is becoming a very sensitive issue, and experiences can become a way to meet the needs of those guests that require sustainable holidays, and, in the meantime, to educate guests that are not sensitive to this issue.