Corporate social responsibility as a catalyst of circular economy? A case study perspective in Agri-food

Morea D.

;Fortunati S.;Cappa F.;Oriani R.

2023-01-01

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Abstract

Purpose: This study aims to analyze how, under the stakeholder theory, corporate social responsibility (CSR) might favor the emergence of circular economy (CE) in the Agri-food sector, which is a relevant context, as it is technologically dynamic and requires paying attention to all the stakeholders. Design/methodology/approach: An exploratory, qualitative research design has been adopted to study the phenomenon in detail, as it facilitates the understanding of complex phenomena such those under investigation and helps enrich existing theory with new insights from real-world cases to add theoretical generalizations to the existing body of research in the field. Findings: The results of this study highlight that companies adopting CSR models are oriented toward circularity. Practical implications: This study provides useful indications to managers and policymakers as to how to favor the two approaches (CSR and CE) and benefit all the stakeholders. Originality/value: While there is wide scholarly and managerial interest toward CSR and CE, previous research has mainly analyzed CE and CSR as two independent phenomena. Therefore, there is a lack of understanding about how the two areas are linked. Following previous studies that have started to theoretically argue an interconnection between CSR and CE, in this research, it has been empirically investigated, and further explored theoretically, whether CSR can implicitly encourage the emergence of CE approaches.