I presupposti cognitivi della persuasione nell’Encomio di Elena di Gorgia: analisi semantica e prospettiva testuale

Ignazio Efisio Putzu

Primo

2020-01-01

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Abstract

Starting from the textual analysis of Gorgias’ Encomium of Helen, this paper tries to isolate some essential theoretical assumptions at the levels of psychology of perception, psychology of emotions and, finally, psychology of persuasion. These assumptions seem to necessarily form the foundations of the technical practice of Gorgian rhetoric. In some cases, they contain enlightening problematisations of the cognitive processes which regard perception and attitude change, to such an extent that one can identify actual heuristic issues therein, which are still fully valid in the framework of modern neuro-psychological research.