Corporeal drawn norms. An investigation of graphic normativity in the material world of everyday objects

Lorini, Giuseppe

2019-01-01

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Abstract

Starting from the ontological question of norms, namely from the question “What do we talk about when we talk about norms?”, the author highlights the existence of thetic norms, that is, norms established through an act of normative production, which have not been formulated linguistically. Notably, the author focuses on drawn (or graphic) norms, that is those norms that do not arise from a linguistic formulation or from a linguistic representation, but from a graphic representation, from a drawing (for example, Ikea’s diagram instruction manuals and traffic signs). In conclusion, the author examines a particular set of drawn norms, corporeal drawn norms, and investigates their essentially deictic nature.