A Dashboard for Supporting Slow Tourism in Green Infrastructures. A Methodological Proposal in Sardinia (Italy)

Balletto Ginevra

;Alessandra Milesi;Mara Ladu;Giuseppe Borruso

2020-01-01

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Abstract

Spatial planning and territorial promotion can benefit largely from the application of the Information Communication Technology (ICT) at different scales. From knowledge acquisition to management and planning, their role in building an image of the territory, and constantly updating it to the benefit of users and planners, is of paramount importance. Institutional channels, together with social networks, are the means by which both a local community and a wider community of users share experiences and perceptions. ICTs are therefore strategic in supporting and promoting a sustainable tourism development of territories. Data and information aggregators as dashboards represent examples of decision support systems where digital data are organized and processed to produce an information output. The present paper is part of a wider research, related to the valorization of a former mining area in the Sulcis-Iglesiente area (Sardinia, Italy), where the extraction activity has left the place to abandonment, and only recently to tourism, stressing the concept of slow tourism. Such new opportunity has been launched with the Santa Barbara Walk (SBW), an ancient mining route currently trying to consolidate as a tourism attraction area. Such a territory is in constant transition with unique characters of anthropic and naturalistic characterization, setting itself as a green infrastructure, capable also of attracting a wide community of regional and extra-regional users. However, its digital network—consisting of intangible infrastructure and flows—is fragmented in terms of policies and contents. Additionally, a state of disorganization in slow tourism promotion activities can be observed. To implement the SBW capabilities, the present paper aims to develop a proposal for the framework of a circular dashboard applied to the SBW. In particular, we implement a set of indicators of performance of the SBW for the organization of information on the walk’s main characters, to facilitate a shared governance and an effective tourism promotion. The SBW is recognized as a network connecting the main points of interest preferred by the slow tourism (This paper is based on the Research project TSULKI—Tourism and Sustainability in the Sulcis (Sardinia-Italy)—and on the agreement protocol between DICAAR Department of Cagliari University and Foundation of the Santa Barbara Walk, signed in December 2018).