"Economical, Anti-Economical and Parasitic Features in Advertising English"

FODDE, LUISANNA

2002-01-01

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Abstract

Promotional discourse, another way of denoting advertising language, is a very interesting subject fora reflection on linguistic economy. The purpose of this paper to not only to show how language is deployed in traditional advertising discourse to save space or words, but more interestingly to study all strategies used in this type of discourse which add or distract form the denotative meaning of language.