Il cibo locale nelle strategie di destination marketing: implicazioni manageriali ed evidenze empiriche
Melis Giuseppe
2019-01-01
Abstract
Several studies show that local food influences the choices and behavior of travelers, constituting one of the main attractors of the tourist experience. The aim of this paper is to present a case study, the only one of its kind in Italy, which shows that in a remote and depopulating city in the center of Sardinia, there is an ongoing experience, not easy, of building around the local food a tourist destination. The case shows that the most important investment concerns the community relationships and the training of the inhabitants involved, in a network perspective. This has given rise to a true tourist-experiential chain in which the production of the raw material is not an independent fact and isolated from other downstream processing and consumption activities, but represents a step that finds meaning only if stakeholders works to build a strong territorial identity, in which the different actors, in their specificity of tasks, cooperate to build together value for the benefit of potential end users (travelers) but also of themselves.File | Dimensione | Formato | |
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Guigoni (2020) Foodie con la valigia.pdf Solo gestori archivio
Tipologia: versione editoriale
Dimensione 2.45 MB
Formato Adobe PDF
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