Misurare l’impatto di un evento culturale: analisi del fenomeno Monumenti Aperti

Usai, Stefano;Cordeddu, Michela

2019-01-01

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Abstract

Measuring the impact of a cultural event: an analysis of the Monumenti Aperti’s case. This work presents a brief review of the studies concerning the measurement of cultural events impact and illustrates the importance of evaluating the customer experience as a fundamental element for the success of the event. Cultural events are often an expression of the traditions of a community and enhancement of the history of the territory, whose knowledge encourages social aggregation. Cultural events also offer an answer to the need to delocalize and to deseasonalize the tourist flows. The main object of this work is to evaluate the socio-cultural impacts of Monumenti Aperti by analyzing the participant’s satisfaction in the XXII edition.