Cycle: XL

PhD student: Sara Deidda

Role: R1 - First Stage Researcher

Supervisor: Prof. Elisabetta Gola, Prof. Simone Sangiorgi

Sara Deidda is a PhD student in Philosophy, Epistemology, and Human Sciences at the University of Cagliari, with a background in languages and communication and a specific expertise in brand strategies and digital marketing. 

Her research focuses on the strategic and ethical implications of artificial intelligence in social media marketing. Specifically, the project investigate how AI-generated content affects engagement, authenticity, and corporate reputation. She also examines the evolving role of social media managers, exploring how AI is reshaping their profession enhancing creativity, optimizing strategies, but also raising ethical concerns. The main purpose of the research is to bridge the gap between technological innovation and ethical responsibility, providing insights and best practices for the responsible use of AI in digital communication.