Cycle: XXXIX

PhD student: Massimiliano Mameli

Role: R1 - First Stage Researcher

Supervisor: Prof.ssa Elisabetta Gola

Co-supervisor: Prof.ssa Francesca Ervas

I am graduated in Economics and Business Administration, and then I am specialized in master’s degree International Management from Università degli Studi di Cagliari. My research interest is focused on the communication of the third sector. In particular, the ambition of this project is to understand if and how the digitalization process in the third sector and digital communication can represent a key element to reach a wider audience, involve supporters, increase awareness of the cause, and get more support.

Empathic communication plays a fundamental role in the oncology sector, influencing the quality of the doctor-patient relationship. In the era of new technologies, digital tools such as telemedicine, chatbots, and artificial intelligence are transforming traditional healthcare communication dynamics. An emerging aspect is the use of emojis, which can facilitate emotional expression in digital interactions and reduce misunderstandings when facial expressions or vocal tone are absent.

This research project aims to study empathic communication in the oncology sector in the era of new technologies, focusing not only on the doctor-patient relationship but also on interactions between patients and between patients and caregivers.