Quotidiani locali, comunicazione politica e percezione ambientale

MURA, MARINA;FORNARA, FERDINANDO;Aiello A;Martini M.

2009-01-01

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Abstract

The present contribution concerns the interface role between politics and the readers that print media play, with reference to management choices which have an impact on the environment. We acknowledged that the influence of media on shared social representations within users’ communities is a strategic point for politicians’ research and building of consensus. Thus, this study focused on the content analysis of both the press conference on the Regional Landscape Plan held by the President of the Sardinia Autonomous Region and the articles published by the three newspapers at Regional circulation on such topic during the previous and the following days. Consistently with our hypothesis, the statistical analysis of the textual material show that the three newspapers mirror a clear and distinct political orientation, and use different newsmaking modalities, insofar confirming the openness to manipulation of the press conference tool in the political communication.