Corporate Customership: The Core Components of the Relationship Between Firm and Customer

ANGIONI, ENRICO;CABIDDU, FRANCESCA

2014-01-01

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Abstract

Past research developed a new theoretical framework, named Corporate Customership, that specifies the link between three fields most concerned with innovation: corporate entrepreneurship (CE), IT value-co- creation and user-centered innovation (DI). At the goal of this article is to clarify the core components of the relationship between firm and customer and deepen the basic dimensions of this new theoretical framework, in order to build up the defining aspects and boundaries of Corporate Customership, its context and form, and identifying possible developments for further research.