Contextual Advertising State of the Art and Critical Issues

ARMANO, GIULIANO;GIULIANI, ALESSANDRO;VARGIU, ELOISA
2010-01-01

Abstract

Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In this work, after discussing some related work proposed in the literature, we propose a typical solution and we illustrate our ideas and suggestions to solve relevant open issues. Preliminary results are also presented.
2010
Inglese
Abstract Booklet of the First AI*IA Doctoral Consortium
57
61
5
http://aixia10.ing.unibs.it/images/dcaiia2010.pdf
AI*IA Doctoral Consortium
contributo
Comitato scientifico
December 1-3, 2010
Brescia, Italy
nazionale
Information Filtering and Retrieval; Contextual Advertising
4 Contributo in Atti di Convegno (Proceeding)::4.1 Contributo in Atti di convegno
Armano, Giuliano; Giuliani, Alessandro; Vargiu, Eloisa
273
3
4.1 Contributo in Atti di convegno
none
info:eu-repo/semantics/conferencePaper
Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

Questionnaire and social

Share on:
Impostazioni cookie