Managing costs, revenues and yield in the tourism wellness industry

MODICA, PATRIZIA DANIELA;SCANU E.

2010-01-01

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Abstract

The tourism wellness industry is a rapidly growing sector facing a number of challenges in today’s fast-paced world, where people are looking for solutions to their wellness needs. Management of this demand requires the implementation of a robust strategy in order to maximise profitability and customer experience. This study considers the application of yield management as a suitable approach, which is tested in this case in day spas as part of the wellness industry. The viability of yield management in this field is investigated using a case study approach, considering particularly the conditions required, and whether this managerial method can generate significant benefits.