Do they see eye to eye? Managing customer experience in phygital high-tech retail

Ludovica Moi
Second
;Francesca Cabiddu
Last
2023-01-01
2023
phygital customer experience; ordinary experience; extraordinary experience; physical store; agility; flexibility; single-case study
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Do they see eye to eye_Managing customer experience in phygital high-tech retail_Manuscript.pdf

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Pusceddu, Moi and Cabiddu MD 2023-1.pdf

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