Blockchain-Based Recommendation and Advertisement System for the TV Ecosystem

Murroni M.;Giusto D.
2022-01-01

Abstract

The TV environment has evolved rapidly in the past few years from a linear, broadcasting-oriented environment to a highly complex eco-system in which the combination of classic broadcasting technologies, IP-TV, Video on Demand and OTT services is combined with the new features of the smart TVs, all in a user-centric manner. As such, recommendation and advertisement services are among the most important services nowadays for the TV ecosystem, heavily relying on user data. In this context, collecting, processing and storing user data comes with a series of issues in terms of privacy, security and ownership. This paper addresses these issues by proposing a blockchain-based decentralized end-to-end solution for recommendation and advertisement services for the TV ecosystem.
2022
Inglese
IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB
978-1-6654-6901-2
IEEE Broadcast Technology Society
2022-
1
6
6
WOS:000948925900061
2-s2.0-85135808325
2022 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2022
Esperti anonimi
2022
esp
internazionale
scientifica
advertisements
EPG
OTT
recommendations
TV
sì
4 Contributo in Atti di Convegno (Proceeding)::4.1 Contributo in Atti di convegno
Popescu, V.; Gavrila, C.; Stelea, G. A.; Cataron, A.; Murroni, M.; Giusto, D.
273
6
4.1 Contributo in Atti di convegno
none
info:eu-repo/semantics/conferencePaper
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