Assessment of the effectiveness of digital flyers: analysis of viewing behavior using eye tracking

Zammarchi G
Methodology
;
Conversano C
Validation
;
Mola F
Validation
2020-01-01

2020
Inglese
Book of Short Papers SIS 2020
9788891910776
Pearson
Londra
REGNO UNITO DI GRAN BRETAGNA
AAVV
Alessio Pollice, Nicola Salvati, Francesco Schirippa Spagnolo
1036
1041
6
https://it.pearson.com/content/dam/region-core/italy/pearson-italy/pdf/Docenti/Università/Pearson-SIS-2020-atti-convegno.pdf
SIS 2020 Pisa
Contributo
Esperti anonimi
Giungo 2020
Pisa
internazionale
scientifica
Flyers, eye tracking, digital marketing, Markov Chain
no
4 Contributo in Atti di Convegno (Proceeding)::4.1 Contributo in Atti di convegno
Zammarchi, G; Conversano, C; Mola, F
273
3
4.1 Contributo in Atti di convegno
none
info:eu-repo/semantics/conferencePaper
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