Gender differences in socially responsible consumption. An experimental investigation

Becchetti, Leonardo

;Salustri, Francesco;Pelligra, Vittorio;Alejandra, Vásquez

2018-01-01

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Abstract

We report on a simple experimental study designed to investigate the different gender attitudes towards socially responsible consumption. We use the Vote-with-the-Wallet Game, (VWG), a version of a repeated multiplayer prisoner’s dilemma that mimics the characteristics of the choice between a conventional and a socially responsible product. More precisely we test the effect of three factors: two different frames and an ex-post redistribution mechanism that transfers resources from purely self-interested consumers to responsible ones. We find that women remain significantly more cooperative (choosing more often the responsible good) when the redistribu- tion mechanism is interrupted and are significantly less satisfied about the behaviour of the other players in that treatment.