On proportional odds modelling and marginal effects of Sardinian hotels data

Giulia Contu
;Claudio Conversano;YEE, THOMAS WILLIAM
2017-01-01

Abstract

We analyze a data set containing over 500 satisfaction scores of hotels in Sardinia, Italy, appearing on the TripAdvisor website during 2008– 2016. The statistical analysis involves fitting a proportional odds model with smoothing, and computing the marginal effects so that individual hotels could be identified that would benefit the most by improving certain services.
2017
9788899459710
Customer satisfaction; Proportional odds model; TripAdvisor; Vector generalized linear and additive modeling
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