Are all online hotel prices created dynamic? An empirical assessment
Melis, Giuseppe;
2017-01-01
Abstract
Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.File | Size | Format | |
---|---|---|---|
Melis Piga 2017.pdf Solo gestori archivio
Description: pdf
Type: versione editoriale
Size 1.13 MB
Format Adobe PDF
|
1.13 MB | Adobe PDF | & nbsp; View / Open Request a copy |
Melis_Piga_IJHM_MANUSCRIPT_REVISION_NOTITLE_SUBMITTED_Final_10Jul2017_REPOSITORYVersion.pdf open access
Description: file definitivo inviato all'editore per la pubblicazione
Type: versione post-print
Size 1.42 MB
Format Adobe PDF
|
1.42 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.