The Impact of Storytelling on Innovation: a multi case study

DESSI', CINZIA;FLORIS, MICHELA
2015-01-01

Abstract

We study the effect of storytelling within the family on family firm innovation. Based on a multi-case study of 41 Italian family wineries, we reveal that the shared stories affect decision making within the firm and ultimately innovation. We further show that the stories' content affects the level of innovation.
2015
Inglese
Academy of Management Proceedings
STATI UNITI D'AMERICA
2015
1
1218
1223
6
2-s2.0-85026382334
Academy of Management Annual Meeting
Contributo
Esperti anonimi
Agosto
America
internazionale
scientifica
sì
4 Contributo in Atti di Convegno (Proceeding)::4.1 Contributo in Atti di convegno
Kammerlander, N; Dessi', Cinzia; Bird, M; Floris, Michela
273
4
4.1 Contributo in Atti di convegno
reserved
info:eu-repo/semantics/conferencePaper
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