Riflessioni preliminari sul turismo rurale e lo sviluppo rurale sostenibile

MURA, MARINA

2015-01-01

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Abstract

The paper addresses the issue of rural tourism and its problems in the field of the sustainable tourism. The focus is on tourism in agricultural areas to see if they can find in the business of hospitality sufficient income support and continue agricultural production. Two studies, one Chinese and one European, are analyzed to identify a possible model both for study and management. Storytelling is seen as an interesting tool for the analysis of the dynamics of this type of tourism. An early identification of skills needed to fulfill this task complete these preliminary reflections whereas the public-private system of tour operators is considered the driver needed for its success.