Le emozioni come variabile di segmentazione e fattore di moderazione della soddisfazione in ambito museale
Melis, Giuseppe;Atzeni, Marcello
2014-01-01
Abstract
In recent years, in museums an increasing market-oriented approach has been developed. In this context, the visitors’ satisfaction has been recognized as a key element in gaining an advantage over competitors. This study investigates whether emotions on visitors’ experience, whether emotions can be considered as a suitable variable to segment visitors at a museum. Further, it analyses whether emotions influence visitors’ satisfaction, and whether this depends on socio-demographic characteristics or not. A structured questionnaire was developed and data were collected at the National Museum of Archaeology in Cagliari in Sardinia (Italy) via 487 face-to-face interviews. Hierarchical and non hierarchical cluster analysis and a series of chi-squared tests were run for the purpose of the study.File | Size | Format | |
---|---|---|---|
Del Chiappa Melis Atzeni Le emozioni come variabie di soddisfazione e fattore di moderazione della soddisfazione in ambito museale 2014.pdf Solo gestori archivio
Description: PDF versione stampata
Type: versione editoriale
Size 740.87 kB
Format Adobe PDF
|
740.87 kB | Adobe PDF | & nbsp; View / Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.