Exploring the effectiveness of web ads via Greenwald and Leavitt's involvement model

GIUDICI, ERNESTINA;DESSI', SILVIA;
2012-01-01
2012
Information Systems: Crossroads for Organization, Management, Accounting and Engineering
M. De Marco, D. Te’eni, V. Albano, S. Za
165
172
8
Springer
978-3-7908-2788-0
info:eu-repo/semantics/bookPart
2.1 Contributo in volume (Capitolo o Saggio)
Giudici, Ernestina; Dessi', Silvia; Melis, C.
2 Contributo in Volume::2.1 Contributo in volume (Capitolo o Saggio)
3
268
none
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