Corporate Customership: The Core Components of the Relationship Between Firm and Customer
ANGIONI, ENRICO;CABIDDU, FRANCESCA
2014-01-01
Abstract
Past research developed a new theoretical framework, named Corporate Customership, that specifies the link between three fields most concerned with innovation: corporate entrepreneurship (CE), IT value-co- creation and user-centered innovation (DI). At the goal of this article is to clarify the core components of the relationship between firm and customer and deepen the basic dimensions of this new theoretical framework, in order to build up the defining aspects and boundaries of Corporate Customership, its context and form, and identifying possible developments for further research.File | Dimensione | Formato | |
---|---|---|---|
Angioni Cabiddu 2014 Corporate.pdf Solo gestori archivio
Tipologia: versione pre-print
Dimensione 387.45 kB
Formato Adobe PDF
|
387.45 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.