Contextual Advertising State of the Art and Critical Issues
ARMANO, GIULIANO;GIULIANI, ALESSANDRO;VARGIU, ELOISA
2010-01-01
Abstract
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In this work, after discussing some related work proposed in the literature, we propose a typical solution and we illustrate our ideas and suggestions to solve relevant open issues. Preliminary results are also presented.Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.