Toxic Collaborations: Co-Destroying Value in the B2B Context
Cabiddu, Francesca;Frau, Moreno
Member of the Collaboration Group
;
2019-01-01
Abstract
Service research and marketing theory have found value co-creation to be a key element in the business-to-business (B2B) context. Value can also be co-destroyed by the same actors who interact to create it. However, very few studies have examined service provider-customer work practices when value co-destruction (VCD) occurs. In this qualitative study, we approach VCD by combining social interactions and resource integration practices with a notion of value that reveals its multiform nature. We adopt a value definition that enables us to show that the notion of co-creation and co-destruction should be viewed conceptually as representing a value variation space rather than as being dichotomous or mutually exclusive. Our research allows practitioners to recognize and contrast VCD, as it emerges and impacts their B2B relations.File | Size | Format | |
---|---|---|---|
Cabiddu, Frau Lombardo 2019.pdf Solo gestori archivio
Type: versione editoriale
Size 447.45 kB
Format Adobe PDF
|
447.45 kB | Adobe PDF | & nbsp; View / Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.